Target audiences for music videos in general have adapted over time. The demand for more to be produced over the years has become a must for artists and thus with more competition the content of the videos have began to challenge the original, live performance style. They are now based around post modern content that reflects today's society and thus this changes the target audience.
As society has altered, so have the expectations within music videos to reflect the stereotypes of society, which affects the age of target audiences. For example, an older generation will not be as familiar and engaged with the current youth portrayed in many music videos and therefore will find them less appealing and in some cases offensive. This is because of the sexual content and drug/alcohol abuse has become a popular issue within music videos as it has become more acceptable.
Discounting the actual genre of music, there is always an audience that is targeted through the videos, ideologies, trends and lifestyles of an artist. However with the release of more and more niche genres it has also created more concentrated audiences who particularly like a differing sound. This again separates general audiences into more specific/targeted audiences.
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